Marketing Automation Manager
Libertex Group
- Beograd
- Stalan
- Puno radno vreme
- 25+ years of fintech experience
- 3M+ clients worldwide
- 700+ employees
- 40+ international awards (for Libertex)
- 300+ tradable assets (through Libertex)
- Manage and optimize the customer journey, segment users, and create event-based notification flows to improve conversion and retention rates
- Develop, implement, and monitor email, push, SMS, and in-app campaigns
- Conduct copywriting and editing of message content
- Build email, push, SMS, and in-app notifications
- Continuously generate and A/B test conversion and retention hypotheses
- Analyze the campaign's influence on customer behavior using data analysis tools such as Mixpanel or Amplitude
- Report on the performance of campaigns, including open rates, click-through rates, conversion rates, retention rates, etc.
- Collaborate with cross-functional teams including Product, Sales, and IT on joint projects
- 2+ years of experience in executing email, push notification, and SMS campaigns
- Exceptional copywriting skills with the ability to craft persuasive messaging
- Proficiency in HTML/CSS for making edits as needed
- Experience with creating, launching, and analyzing A/B tests
- Strong analytical skills with experience in product analysis
- Familiarity with CRM and omni-channel marketing automation tools
- Fluent in English
- Familiarity with Forex/Crypto is advantageous
- Work in a pleasant and enjoyable environment near the Montenegrin sea or mountains
- Quarterly bonuses based on Company performance
- Generous relocation package for the employee and their immediate family/partner
- Medical Insurance Plan with coverage for the employee and their immediate family from day one
- 24 working days annual leave
- Yearly reimbursement of travel expenses for the employee and family's flight home
- Corporate events and team building activities
- Udemy Business unlimited membership & language training courses
- Professional and personal development opportunities