User Acquisition Lead

• Profitably grow TD titles through paid and organic user acquisition;
• Set up, monitor & analyze mobile user acquisition campaigns & ASO experiments;
• Evaluate key performance metrics and optimize accordingly to achieve ROI and growth targets;
• Report performance to relevant stakeholders, highlighting key next steps and actions;
• Be a platform expert and lead other experts on the main UA platforms and be up-to-date with expert knowledge, technology developments and best practices.

• Develop & execute UA strategy & planning across all paid and organic channels, including ASO;
• Manage budgets & prepare thorough, dynamic media planning, efficiently allocating performance-based budgets across sources and titles.

• Work closely with the Creative marketing team to ensure optimal content & creative assets performance;
• Partner up with Product Owners and Business Intelligence to ensure growth and ROI targets are in place and subsequently met;
• Collaborate deeply with Business Intelligence to ensure accurate, timely and comprehensive reporting as well as actionable, insightful and sophisticated data analytics and predictive models;
• Work closely with other teams to establish a high sense of trust and ownership for User Acquisition in the organization.

• Ensure all titles are sufficiently supported by User Acquisition. Allocate resources based on game team goals and TD's overall business goals;
• Manage & evaluate processes to increase overall efficiency within the UA team and towards the rest of the Marketing team and TD overall.

• Hire, train and help develop the User Acquisition team members;
• Manage expectations and performance benchmarks within the team;
• Support each User Acquisition team member with their own personal development plans and career goals.

• In depth understanding and proven expertise with mobile user acquisition in all major channels, incl. but not limited to Facebook, Google UAC, ASA and other ad networks and social media;
• Good understanding of main mobile marketing tech especially attribution, conversion tracking, programmatic advertising and more, incl. SKAdNetwork;
• Previous experience in developing and executing UA strategy and planning;
• Previous budgeting and budget spending responsibilities for ROI based mobile user acquisition campaigns;
• Strong analytical and reporting skills;
• Excellent sense of accountability and ownership. Attention to detail and proactive, hands-on mentality;
• Excellent negotiations and relationship building skills;
• Comfortable with working within fast-paced environments, delivering on multiple simultaneous projects.

• Experience in the gaming industry is a big plus;
• Experience or good understanding with ASO.

• 4 day work week;
• A place for your creativity to shine;
• Continuous growth and learning opportunities;
• A team of passionate people who put their colleagues first;
• Private health insurance, 23 vacation days minimum, full sick leave coverage, fit pass, etc.

Two Desperados